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This deliverable presents the communication and dissemination strategy of the CLARUS project. This is the first version of the plan, which will be updated and revised every 12 months.
The document describes each different stakeholder group that the project targets. The document describes the communication and dissemination objectives and focuses on the initial set of actions to reach the objectives.
The dissemination and outreach strategy is specific and detailed for each group, identified by the core value messages to be conveyed, the main channels to facilitate the engagement of these communities and the relevant events targeting the stakeholders. The document also enlists the Key Performance Indicators (KPI) to measure the activity and the timeline for the actions planned to reach the stakeholders.